The Foothills subdivision is uniquely positioned within the Prescott real estate market. Dramatic views and a close proximity to town will always be very popular among buyers. Property values have therefore been less impacted by the overall downturn of the market that has taken place over the past 2 years.

As of this writing, the Prescott Area Association of Realtors (PAAR) shows 3,185 active listings for homes and 3,625 for lots in the greater Prescott area. These are significant numbers when compared to inventory levels seen only a few years ago.

Market recovery is more likely to occur in neighborhoods like the Foothills where it is not necessary to absorb excessive inventory levels. Currently, there are only 2 active listing for homes and 5 active listings for lots. This suggests that the Foothills market is reasonably healthy; especially when compared to most subdivisions.

Prescott is still a very unique and popular destination for many fortunate retirees. Existing market conditions should be noticeably improved within the next twelve to eighteen months. In the meantime, strategic pricing and a sophisticated marketing presentation is more important than ever.

Dan Olivas was the sales and marketing agent for the foothills development when the subdivision opened in 1996. He is currently ranked among the top 5 agents in total sales for the year out of all active real estate agents in Prescott.

Dan Olivas
"Foothills Specialist"
Fall, 2007

Visit the following links for more information about the
Foothills real estate market.

928-717-2722

There is much to consider when selling your home. Prescott Heritage Realty protects your investment by committing significant resources towards a very aggressive marketing plan. These specialized marketing tools will make a significant difference to you in maximizing your properties market value.

Please consider the following results driven marketing strategies and the impact that it will have on protecting your home's market value. The Prescott Heritage Realty advantage includes each of the following marketing tools:

• Innovative Web Site
• CD/DVD Presentation
• Professional Photography
• Homes and Land Magazine
• Customized Property Brochures

We would appreciate the opportunity to talk with you about your home's current market value. A comparative market analysis (CMA) will reveal how market trends are impacting selling prices.

Please take a moment and let us know how we may assist you. We look forward to working with you.

Thank you.

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